SEO Specialist (Search Engine Optimization)

Job Description: RankUp Media House is seeking an analytical and experienced SEO Specialist to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Key Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling differences.

Optimize copy and landing pages for search engine marketing.

Perform ongoing keyword discovery, expansion, and optimization.

Research and implement search engine optimization recommendations.

Research and analyze competitor advertising links.

Requirements:

Proven SEO experience and a track record of ranking websites.

Solid understanding of performance marketing, conversion, and online customer acquisition.

In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Experience with A/B and multivariate experiments.

Working knowledge of HTML, CSS, and JavaScript development and constraints.

Knowledge of ranking factors and search engine algorithms.